There is an evolution in fashion- a focus on individuality. Dressing up is more and more about personal style. Very seldom do we see events that draw attention to dressing solutions for working women who desire functionality with aesthetics keeping their own style intact. This idea culminated into the Dress for Success pop up event – to address complete dressing solutions for working women – the effortless multitasking queens who dress their part. A glimpse at all that happened.